Coach Emma Coates Exits England U23 Post to Assume Command at NWSL's Bay FC
Marking a major shift in her coaching journey, Emma Coates has stepped down from the England WU23 national team to take over as head coach for National Women’s Soccer League franchise Bay FC.
Fresh Beginnings
Her appointment follows the departure of Albertin Montoya, who led the California club during its debut two seasons in the premier American league. Montoya had revealed in September his intention to resign at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.
“I have thoroughly enjoyed my time with the FA,” remarked Coates. “It has helped shape me both on and off the pitch. I am now prepared and eager to challenge myself in a fresh challenge.”
Track Record of Success
During her tenure in 2023, Coates managed the England U23s through fixtures including a 1-0 victory over Norway in the continental competition and a high-scoring loss to the United States. Accompanying her to the NWSL is her former Lionesses staff member, Gemma Davies, a ex- Aston Villa manager in the English top division.
Bay FC's CEO, a one-time Football Association technical lead, spoke highly of Coates's qualifications: “Coates is an superb manager, but she also has a demonstrated history of developing players to succeed on the biggest stages.”
“Coates excels at leading of teams and environments and has the football vision we were seeking,” she continued.
Bay FC's Journey
Bay FC experienced a rollercoaster start to its NWSL existence, securing a playoff spot and losing in the playoffs in its first year before facing difficulties to a near-bottom placement in 2025.
The new FA women’s technical director, Gavin Step, offered thanks to the departing duo: “Our gratitude goes to Emma and Gemma for their contributions and wish them all the best with their new challenge. They have played a crucial part in fortifying the pipeline between the WU23s and the senior squad.”
“Together, they have directly influenced the development of many promising talents who have progressed into senior Lionesses,” Step concluded.
Lasting Legacy
Since taking over Mo Marley in 2023, Coates has overseen the advancement of a number of players to the national team, including midfielder Lucia Kendall—who recently scored her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
An extensive process for new U23 coaching staff is now underway, as the FA looks to continue the growth of the youth national team in the seasons ahead.
